Industry Talk Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia One of Saudi Arabia’s leading outdoor advertising solution providers since 1983, Al Arabia offers clients expertise across a multitude of...
Industry Talk Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry As the Out-Of-Home (OOH) media industry in Saudi Arabia continue to evolve, it currently finds itself in a particularly robust...
Digital Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground...
Industry Talk Newly conceived Red Impact labors to make a positive difference in today’s world Just last year, Havas Middle East announced the rebranding of its PR arm as Red Havas Middle East, a transformation...
Events/Awards Creative Industry Summit’s Riyadh Edition Makes a Successful Debut - Interview with Mai Salama Shortly after the success of Egypt’s “Annual Festival” of 2022 under the theme “Let’s Talk Creative Economy”, the Creative Industry...
Advertising From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Advertising Enas Rashwan of Cairo Ad School, on a journey every creative dreams of Enas Rashwan, the founder and president of Cairo Ad School and president of One Club for Creativity Cairo, discusses her...
Advertising Reda Raad on Advertising: 'The race to build the companies of the future has begun' Reda Raad, TBWA\RAAD’s CEO was named by ArabAd Advertising Person of the Year 2022. In this interview, he explains why...
Branding Blink, a striking, bold and refreshingly quirky challenger bank Less than a year ago, Amman-based Adpro Communications were approached by their existing client, Capital Bank Group with the challenge...
Industry Talk Outerpond, the new platform designed to bring world opportunities to Lebanese businesses Here is a new initiative labeled Outerpond, recently launched by Nagi Moubarak to support Lebanese entrepreneurs and small businesses, in...
Advertising Aamir Allibhoy: 'if you’re not digital you’re basically dead' In order to gain a greater perspective into the pulse of the KSA’s ad industry, we addressed a set of...
Industry Talk Blue Sound or the love of sound engineering – an interview with Chadi Saad ArabAd talks to Chadi Saad, founder of Blue Sound to learn further about his company and what it takes to...
Industry Talk Bringing a film to life during the pandemic - An interview with Maria Ivanova An interview with Maria Ivanova on filmmaking, Lebanon, and what it takes to bring a film to life.
